NEW CONSULTANTS: 11 LESSONS TO LIVE BY!!
FIRST THINGS FIRST: WHAT'S NEXT?
So, you have invested in your future by purchasing your showcase. Congratulations! You have
just begun a fantastic journey that can take you anywhere you want to go. But what's next? Here
is a quick outline of what you should be doing in the next two to three weeks:
Ø Your showcase should be on its way. You don't have to wait for it to arrive to get started with
your training. Your training will consist of four training sessions, two observations and studying
the Career Essentials that will come in your showcase. Arrange this with your Director (either
local or adopted).
Ø Work with your Director (either local or adopted) to schedule your Business Debut. Confirm
it on both your calendars
Ø Make a list of every woman that you know (that has skin). These are going to be the women
you invite to your Business Debut and the women who will be your initial hostesses.
Ø Make a list of every woman you know that you believe could benefit from a career in Mary
Kay. These are going to be the women who we utilize as practice ears as you train on how to
present the Mary Kay Marketing Plan.
Ø Create a Weekly Plan sheet and block off all the times you are NOT available to work your
Mary Kay business. This will allow you and your Director to determine how best to fit your
new business into your particular life schedule.
Ø Attend the first available Success Meeting and receive your Mary Kay logo pin with honor.
You may want to invite your friends, sister and/or other family members to join you and share
in your first moment in the spotlight. (Then plan on being there every week to achieve optimum
success.)
Ø Begin your business right - with a positive attitude. You can achieve all you desire with your
business! Believe in yourself! DO NOT let anyone rain on your parade!
YOUR ATTITUDE DETERMINES YOUR ALTITUDE!
Ø Mary Kay Image: You are now a professional
beauty consultant representing the most respected
company and the best selling brand in the United States for the past six years. I know
you would agree that your image should reflect this. When representing Mary Kay you should
be dressed professionally in a skirt, suit or dress. Please, no pants. In addition you should have
properly applied Mary Kay makeup with neatly manicured nails and clean professional hair.
Ø Mary Kay Ethics: The primary factor that
sets Mary Kay apart from other companies is our
principles and ethics. It goes without saying that you will always be honest and never make
claims of the product other than those provided by the company. In addition, always practice
the golden rule. Never take anyone else’s customer. Honor the Mary Kay guarantee completely
and cheerfully. When in doubt, always err on the side of the customer.
Ø Mary Kay Conduct: You ARE
Mary Kay to everyone you meet.
· Please do not smoke in front of your customers, even if given permission.
· Do not accept alcoholic beverages to drink at classes.
· Never get into controversial conversations at classes, or with customers.
· If your car has the Mary Kay sticker on it, OR BETTER YET, if you drive a FREE Mary Kay
career car keep your car clean and drive with courtesy.
Ø Attitude Is Everything:
· Be positive and enthusiastic: DON’T say negative things, especially at your Success Meetings.
· Attend ALL Success Meetings and Mary Kay events such as Seminar in July/August, Career
Conference in March/April. These events are for your success and continued education.
· Listen to Mary Kay and other motivational tapes DAILY. Say, "yes" to the tape of the month
when placing your order. Read your Applause magazine. In addition, read at least 15 minutes a
day out of your Career Essentials. Anyone who puts POSITIVE things in their minds DAILY
will be successful.
· Never share down times with a "sister" consultant. Call your Director if something is bothering
you. Remember, the more you talk about something bad, the worse it becomes.
· When you start to doubt yourself, remember the thousands of "sister" consultants who ARE
DOING IT and YOU CAN DO IT TOO! Pick up your Applause and look at the winners.
· Discipline yourself to replace negative thoughts with positive ones.
THOSE WHO SHOW UP -- GO UP!!!
Company statistics show that 97% of successful Mary Kay car drivers and directors attended
success meetings EVERY WEEK to build their business. Invest in yourself to get yourself as
far as you deserve to go!!!
"Monday, Tuesday or Thursday Night Live!" Success Meeting These meetings are
so important.
Check the monthly calendar for the meetings in YOUR area.
Don't forget to attend
your adopted directors meetings as well.
PLEASE NO PANTS AT ANY MARY KAY PROFESSIONAL FUNCTION .
Ø Success Meetings are your opportunity to gain additional training, motivation, inspiration and
enthusiasm. They allow you to be recognized for your achievement, and once a week, to plug
back into the "pink bubble." Regular
attendance is critical to your success.
Ø Make it a point to bring a guest with you each week to learn more about the products and the
career. Each week (unless otherwise specified) we will have something fun for your guest to enjoy
and sample. Please be sure to advise them that the dress is professional.
Ø All career-building functions (success meetings and other Mary Kay events) are professional
meetings, so please leave the children at home. Let your guests know that this is time to leave
their kids at home so they can participate and have tons of fun without distractions. It’s their
time to be pampered!
SUCCESS BEGINS WITH PERSONAL USE!
You cannot sell what you don’t wear. Your customers will buy what you
show them. You
will show them only what you love and have confidence in. You will gain confidence by correctly
using your products daily! Follow the most logical first step…
· "Toss" your other brands! If you are not currently a Mary Kay user, you cannot promote what
you do not wear and love. If you already use Mary Kay products, fill in the blanks you might be
missing.
· Set up your shower; sink area and vanity with your PERSONAL USE PACKAGE.
Listed here is a "starter set". You will want to EXPAND AND EXPERIMENT with our entire
line and seasonal limited editions. Include this in your initial inventory order, or order it alone.
The Consultant Personal Use Career Package:
Timewise Skin Care (all three parts)
Advanced Skin Care
Day and Night Solution
Night Time Cream
2 Eye Creams
Satin Lips Set
Triple Action Lip Enhancer
Private Spa/Body Care
Shower Gel
Moisture Lotion
Satin Hands Pampering Set
Salon Direct
Hand Bag
3 Nail Colors
Glamour
3 Cheek Colors
8 eye Colors
3 Eye Pencils
3 Lip Pencils
1 Brow Pencil
Loose Powder
5 Lipsticks
Pressed Powder w/compact
Multiple Applicators
Concealer
Mascara
Fragrance
Vitamins
WHAT ABOUT INVENTORY?
Isn’t it exciting to have your own business? YOU are the chairman of the Board. YOU are in
control. Think for a moment of all the things that would be involved if you were opening a
dress shop. We will use that analogy as we discuss a variety of ways to look at the subject of
inventory for your business.
Getting Started
There is no requirement that you start with inventory. You may conduct your first classes using
the Beauty Showcase and then take orders, collect the payment, send an order to the company
and then deliver the products to your new customer. This would be like opening your dress shop
with pictures of dresses, taking orders, collecting a deposit or payment in full, buying the
dresses at wholesale, then making delivery to your customer.
Starting with inventory is another option. It is a proven fact that when you have products on
your shelf, you will sell 65% more! The more product you have, the more product you will sell
and the more profitable you will be.
In addition, experience has shown that there are advantages to having inventory on hand when
you begin:
· Women are impulsive buyers and will delight in being able to take it home immediately
· When she takes it home immediately, she remembers how to use it.
· If she has to wait two weeks for delivery of the product, she has more of an opportunity to
change her mind.
· It is a time saver for you. You do not become an order taker and delivery lady.
· Having product on your shelf motivates you to work consistently and confidently.
· Booking from your classes for review facials will be easier.
If you tried on a dress and decided to purchase it, then learned that you would have to wait a
week or so to receive the dress, you could lose your enthusiasm, couldn’t you? Or perhaps, you
would go to the store next door.
Your recruiter or Director will go over the various inventory options. Choose the one that best
suits your needs, and your Director will help you place your first order. To secure your inventory,
you may choose to use a personal credit card you have already established, apply for a MK
card designed specifically for your business (information enclosed), apply for a personal bank
loan or secured loan, or ask someone who loves you to invest in your business. Make your inventory
decision as soon as possible to assure getting your business off to a great start!
Your Goal Should Be To Have Full Inventory.
Regardless of whether you start with or without inventory, you will eventually want to have full
inventory on your shelf. This will enable you to continually service your customers, and to hold
classes with confidence that you have everything a customer would want or need. Just as you
would want to have every size of dress in your shop!
YOUR TRAINING - OFF TO A PERFECT START!
Initial Training
Regardless of your goals for your Mary Kay Business, when you become a Beauty Consultant
you represent our company and are therefore expected to attend training sessions. Check with
your director for the training class schedule.
Observation
In addition to the Monday training sessions, you will want to observe at least two actual skin
care classes, if possible, at Thursday Training. When observing a class you will want to bring a
model to practice on. You may assist if the leader requests your help, otherwise simply watch,
take notes.
Perfect Start
For those consultants expecting to work their business on a hobby to part-time basis, you will
want to begin your business in Mary Kay style by booking a "Perfect Start." Book 8 skin care
classes and hold at least 5 that incorporate at least 15 faces within two weeks of beginning your
training. This starts your business rolling and eliminates the fear of booking when completed;
you will receive a lovely gold tone "PS" pin from your Director.
Power Start
For those consultants wishing to work their business on a part-time to full-time basis and build
a career, you will want to continue from your Perfect Start success. Complete two Perfect Starts
back to back (10 appointments/30 faces in 30 days) to achieve your "Power Start" and ensure
an initial customer base of at least 20 people. When completed, you will receive a beautiful
crystal "PS" pin from your Director.
SETTING UP YOUR BUSINESS
Ø Order your business cards. You will find an order form enclosed in your Welcome Packet.
One of the business starter kits is the best way to go for new consultants. Ordering your business
cards will make you feel professional and official about your business.
Ø Establish a location in your home that will be your "office" (even if you do not have a separate
room for it). This will be your workspace and should be set up, ready for you to work all
the time. This will also make you feel official and professional and will help keep you organized
as you establish the systems that work best for you.
Ø Establish a location in your home where you will stock and arrange your Mary Kay inventory.
You will want to have it organized in such a manner that it is easily accessible for reorders
and classes. Under no circumstances should you store your inventory in a non-climate controlled
location, such as the garage.
Ø Open a checking account for your business. It is important to have a personal checking account
specifically for your Mary Kay business. Keep your personal accounts separate from your
business accounts. All Mary Kay income will go into that account and you will pay all Mary
Kay expenses out of that account. It is important to NOT co-mingle funds.
Ø Purchase additional supplies such as cotton balls, headband, hair clip, cosmetic sponge
wedges, pens, inexpensive washcloths or Mary Kay disposable facial cloths.
Ø Begin tracking your car’s mileage for your taxes. Keep a small spiral notebook in your car
and log the starting and ending mileage of any miles used for Mary Kay.
Ø Create two large, manila envelopes for each month. One for income and one for expenses.
Save all your receipts and put them in the expenses envelope.
Ø Each week, turn in your completed Weekly Summary Sheet to receive your unit prizes and
awards. Call your director with every $100 day.
MARY KAY CAREER PATH
Beauty Consultant – Mary Kay Pin
This beautiful goldtone pin is presented to you at a special Ceremony by your recruiter or director.
This will take place at your Unit Meeting after you have placed your first inventory order
and are considered an active consultant. As a Mary Kay Beauty Consultant you will earn 40%
to 50% on your sales.
Senior Consultant – Pearl Enhancer
You are presented with your Sr. Consultant Pearl Enhancer and a tape from Mary Kay as soon
as you have your first active recruit. This beautiful enhancer encircles your Mary Kay pin. You
will now be earning a 4% commission on your team member’s monthly wholesale orders.
Red Jacket Pin
You go "on target" for your Mary Kay Red Jacket as soon as you have your second qualified
recruit. Thus, you are awarded your Red Jacket Pin.
Star Recruiter – Pin/Monogramed Red Jacket
You will earn your Star Recruiter Pin as soon as you have three active recruits. Plus you will
receive a $50 Gift Certificate from Mary Kay Cosmetics that goes toward your official Red
Jacket, which you now have the right to wear. You continue to earn 4% on your team members’
monthly wholesale orders.
Team Leader – Pin
The Team Leader Pin is awarded to you when you have reached Team Leader status by having
five active recruits. Your commission increases to 9% or 13% and you earn a $50 cash bonus
for each new, qualified team member. At Team Leader status you have the privilege of going
On-Target to earn the use of a Red Grand Am Career Car.
Future Director – Pin
With eight active recruits you earn the title of Future Director and can, if you choose, enter
qualification to become a Sales Director.
Grand Achiever – Pin
Once you have acquired 12 active recruits and are "red hot & rolling," driving the sporty red
Pontiac Grand Am. You will be awarded the Grand Achiever Pin.
Sales Director – Sales Director Suit
Having completed qualifications to become a Sales Director you accept the additional responsi-
bility and privilege of mentoring other women. Your commission increases to up to 26% and
your unit recruiting bonus increases to $300. In addition you can earn unit production bonuses
of $500 to $5000 per month.
National Sales Director
When you have assisted other women in achieving their dreams and goals and have the qualifying
amount of offspring Sales Directors, you can earn the position of National Sales Director.
Mary Kay National Sales Directors are the highest paid women in America earning an average
$300,000 per year.
BOOKING IDEAS AND APPROACHES
§ Friends, relatives, neighbors, people you work with, people you once worked with, former
classmates, people from your husband’s job or organization, recreation contacts – this is a way
to get started. Use Booking Dialogue ("How To Book Your 1st Eight Classes.")
§ Promotion – Dialogue "How to Book Your 1st Eight Classes." Change to say you are getting
a promotion to Star Consultant, Star Recruiter, Team Leader, etc. use with family, friends, former
hostess, etc.
§ Before & After Portfolio – one of the most successful ways to book appointments. All women
love to be a model.
§ Second Facials – to everyone who buys the basic set.
§ To Win – for those customer who couldn’t afford all the product they wanted.
§ Selective Approach – people you just like.
§ Hostess Contest – Re-book hostess, having a contest and just thought about you.
§ Tentative Date Approach – use when a hostess is unsure of the date.
§ Facial Boxes – put in doctor’s offices, restaurants, florists, cleaners, dress shops, etc.
§ People in your neighborhood or apartment – send a flier or use the "Introduce Yourself Letter"
from the company.
§ Telephone Book – use a survey.
§ Welcome Wagon – newcomers to your church or neighborhood.
§ Beauty Books – leave everywhere, doctor’s office, dentist’s office, beauty shops, store
bulletin
boards, reception areas, large buildings or mall bathrooms, restaurants, etc. (Make sure your
name and number are on the books!!)
§ Warm Chatter – Use a survey or portfolio booking approach.
§ Book to Look – Have a basket in the center of a table and when they book, they get to draw for
an extra hostess gift.
§ Glamour Classes – invite preferred customers to your home where they can try glamour products.
§ People who have postponed or canceled.
§ Mother’s Day Class – all of your customers who are mothers receive a Mother’s Day gift from
you.
§ Birthday Class – all of your customers who have a birthday in the same month.
§ Clubs, Organization, Drill Teams, Cosmetology Classes, Home Economics Classes, Physical
Education Classes – offer to do a special talk, do two models, get names of everyone attending
and follow up from individual consultations.
§ Half-price Sale – for anyone who didn’t by the basic set. Call and offer the basic at half-price
if
they share a facial with 3 ladies you haven’t facialed.
§ Offer a Special Gift – for having 6 people at a skin care class.
§ Mini-Class – use these words when someone says they don’t want to invite friends over for a
skin care class. Have them only invite 2 friends for a mini-class.
§ Business Cards – spray with cologne and insert when paying a bill, making a bank deposit, giving
a check, paying with cash or a credit card.
§ Wear your Mary Kay Pin Upside-down – people will tell you that it is upside-down. Thank
them for telling you and offer to give them a free facial for being so nice.
§ Give To Your Hostess – give your hostess an extra special gift if she has three bookings before
you arrive to do her class.
§ Wedding Parties – look in the local newspaper and call the brides from engagement announcements
and offer to do their wedding party.
§ New mothers – look in the local newspapers and call the new moms and offer to do a free
makeover.
NOW MAKE YOUR LIST OF 30 PEOPLE WITH THEIR ADDRESS & PHONE NUMBER!!!
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Your Own Training Center
NEW CONSULTANT: AEIOU - Vowels Of Your Mary Kay
Business
5 areas in New Consultant Orientation by EESDCindy Ivy
Fox
A - Attitude
E - Ethics
I - Image & Inventory
0 - Opportunity
U - It's all up to you! (goalsetting)
A is for Attitude
So today we begin with attitude. I always start with that because everything begins and ends with
attitude. Jesus said, "...for out of the abundance of the heart the mouth speaketh." (Matthew 12:34)
Whatever you are saying is a reflection of your attitude. It's a reflection of what is in your heart. So
you've got to fill your heart with good things.
Proverbs 4:23 "Keep (guard) thy heart with all diligence; for out of it are the issues of life."
Read Proverbs 4:20-27 and it will explain the following:
What must I do to keep or guard my heart so that I have a good attitude?
1.) Guard the gates to your heart. Your gates are your eyes, your ears, and your mouth. Watch who
and what you are listening to. What do most people do first thing in the morning and last thing at
night before they go to bed? They watch the news. No wonder so many people are depressed! In
college psychology they taught me that your mind is the most open and susceptible to suggestion
the first thing in the morning and the last thing at night.
Make it a practice to listen to good tapes. Thank goodness for the Tape of the Month program!
Begin a tape library. Listen to good positive uplifting music. I can't stand all this music that talks
'about somebody done me wrong'.
Also, watch who you spend time with. Make a list of the 10 people you spend most of your 'waking
time' with. If you work a J-O-B you spend more 'awake' time with your co-workers than you do your
own family. After you make your list of 10, think about each one individually. After you've spent an
hour with him or her do you feel better about yourself? If so, put a plus (+) sign by their name. Do
you feel worse? Put a minus (-) sign by their name. Or do you feel about the same? Put an equal
sign (=). Got this idea from NSD Rena Tarbet and it really helps them to see why it's important that
you be careful
who you hang with. I Corinthians 15:33 says "Be not deceived; evil communications (company)
corrupt good manners." In other words, we become like the people we hang around. So hang
around winners! Don't listen to anyone that is being negative to you about your business. Ask
yourself, "Would I trade places with them?" Are they successful, happy, at peace with God and
themselves? If not, why would you take advice from them? A lot of negative people are just jealous
and envious. Too scared to step out and do something like this themselves. They are in a rut and
they want to keep you in the rut with them.
Attend your weekly unit meetings and functions. This is so important to your success! If you want
to begin to have winners as friends, this is where you'll find them!
2.) Second part of 'guarding your gates' - What are you looking at? Your eyes are a gate. Stop
watching soap operas and TV shows that are nothing but sin-filled. Somebody told me once that a
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group of psychologists did a study where they hooked up people watching soap operas to a EEG
(brain wave) machine to measure brain activity. The results showed that many of the peoples' brain
cells were dying while watching the soaps! It was killing brain cells! Does that sound like something
we ought to be doing? Most TV today is a total waste of brain power. I didn't say all. I said most.
Also, stop looking around you at what everyone else is doing and comparing yourselves. 2
Corinthians 10:12 tells us not to compare yourself. That when you do you "are not wise".
Instead, focus on what you want to do in MKY. Keep your goal in front of you (Habukkuk 2:2) in the
form of 3 by 5 cards and a goal poster.
Read good books. Set a goal to read at least one good book per month. Then I give them a list:
Mary Kay's autobiography
There's Room at the Top (the NSD 'I' stories)
Mary Kay on People Management
Living the Rich Life by Mary Kay
Anything by Max Lucado
If you battle fear in particular, I recommend, "Uprooting the Spirit of Fear" by Creflo Dollar (you may
have to specially request this one at the Christian book store) and "Hinds Feet on High Places" by
Hannah Hurnard.
And most importantly, I recommend that you begin a daily devotional time. Preferably first thing in
the morning. It will get your day started right. If you don't know where to start, begin by reading a
chapter in Proverbs every a.m. and a Psalm every p.m.
3.) Your mouth is the last gate to your heart. What's coming out of your mouth? Jesus said, "Not
that which goeth into the mouth defileth a man; but that which cometh out of the mouth, this defileth
a man." In other words, it's not what we eat or drink so much as what we say. Proverbs 18:21 "Death
and life are in the power of the tongue". What are you saying about your MKY business? Speak
positive things over it. Blessings.
I am a strong believer in affirmations. First thing in the morning. Last thing at night. Mary Kay said
it this way, "What you think about, and talk about, comes about!"
If you don't know how to do affirmations I recommend Deuteronomy 28:1-13, the Blessings for
Obedience. You have to read affirmations out loud 'cause faith comes by hearing! and hearing! and
hearing! Over and over. Can't just do it once. Got to do it day in and day out.
Throw out the expressions: I'll try, if, maybe, if nothing happens....!
Replace them with: I can, I will, I must!
And last thing about the mouth: If you can't say something good, don't say anything at all! To
complain is to remain! Praise (the Lord) and you'll be raised!
This career is 90% attitude and 10% work. It really is. You have to make a decision to be positive!
You have to decide if you are going to be a person that your circumstances control you or you can be
in control of your circumstances. And while we can't always control what is going on in our lives we
can control how we react to it.
That's it for Attitude.
Have a "PMA" Day! Positive Mental Attitude. So many people complaining about PMS. "I having a
PMS day," they say. Wouldn't it be nice if everyone had PMA days instead?
E is for Ethics
Thought for the day:
Matthew 22:39 "...Thou shalt love thy neighbour as thyself."
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Matthew 7:12 "Therefore all things whatsoever ye would that men should do to you, do ye even so to
them, for this is the law and the prophets."
We don't take other consultants customers or recruits. When I run into someone and they say, "I use
MKY!" I say, "Great! Who's your consultant?" Not "Do you have a consultant?" But "who?" When
they can tell me her name I know she is servicing them regularly.
Here again, I tell them it's not worth it to sell to someone else's customer when the law of sow and
reap is a true law. (Matthew 13) Just as surely as you sow, you reap. Good or bad. When you turn
other consultants' customers back to their original consultant they will turn yours back to you. By
the same token, if you take someone else's customer, they will take yours. And you reap more than
you sow. Good or bad. When you take someone else's customer, you will lose 3, 6 or 10 customers
to someone else. Don't believe me? Try it. God is not a man that He should lie. His word is true.
His laws are true. Could give you so many testimonies, but time doesn't allow.
I tell my consultants when you are confronted with a situation and you get a squiggly, iggly feeling in
the pit of your stomach (in other words, you just don't know for sure that it is the right thing to do)
RUN! Don't walk. RUN in the opposite direction. Don't do it! It's not worth it.
Usually these situations come up when you are up for a promotion in MKY. Going on target for your
car, about to win your car, or Directorship. Before a promotion, there is always a test. Do the right
thing. Think and ask yourself, "What would I want done to me?" When you do the right thing, God
will bless you in an Ephesians 3:20 kind of way.
Same thing goes for recruiting. I don't care what the story is. It's not worth it. Put yourself in the
other persons shoes.
And Go - Give goes both ways. If you lose a customer or a recruit, turn the other cheek. Have an
attitude of acceptance and forgiveness. Learn to walk in forgiveness. God will reward you with 2 or
3 customers/recruits to replace the one you lost. But if you have bitterness or unforgiveness in your
heart God can't help you. It stops up your prayer life (Matthew 6:15) (Psalm 66:18) You didn't need
them anyway. They probably would have been a thorn in your flesh.
Pray and commit your business to the Lord. Ask Him to be in charge and to show you who's
supposed to be your customer/recruit (that is not already someone else's customer, of course). And
ask Him that if she is not supposed to be your customer/recruit for Him to close the door. Then if
that happens you can have peace about the situation.
It's not always easy to do the right thing. But it is always worth it in the long run. I promise!
That's how Mary Kay the lady did everything. In honor of her we've got to continue that tradition of
obedience to the Golden Rule.
I is for Image
1 Samuel 16:7 "But the Lord said unto Samuel, Look not on his countenance, or on the height of his
stature; because I have refused him; for the Lord seeth not as man seeth; for man looketh on the
outward appearance, but the Lord looketh on the heart."
It is so true that 'man' looks out the outside of a person. I read once where that a person takes 7
seconds to decide when they first meet you what they are going to think of you. 7 seconds. In that 7
seconds all they are pretty much going to get from you is visual. You certainly can't say that much in
7 seconds.
In 7 seconds they sum you up. Guess that's why Mary Kay always said, "You never get a 2nd chance
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to make a good first impression."
After that first initial contact, it's pretty hard to ever change their minds. They decide in that first
meeting whether they are going to like you or not, what social and economic class they think you are,
your approximate age, your background, what type of person you are morally, all kinds of things.
But for us, today, I want to address this part of a first impression:
They decide if they are going to want to do business with you or not.
1. Never leave your house without your MKY face on! I know you can't always be 'dressed up' but
have your face on. It never fails when you think, "Oh, I'm just gonna run out for a second and run the
kids to school or run to the 7/11 for some milk or bread..." that you'll see everyone you know!
I can already hear the groanings and arguments. So let me say this before I get a nasty email from
somebody. If you have an emergency and have to run to the hospital emergency room or something,
of course, you don't have to put makeup on. Or if you go to the gym and work out and you're just
gonna sweat it off. That kind of thing. But there needs to be a good reason why you don't have
makeup on. Understand what I am saying? My NSD Emeritus when she was my director taught me
that I should always pretend that Mary Kay herself was standing at my front door. And everytime I
walk out of my house I'm going to see her. Would Mary Kay approve of how I look? If not, go back in
the house!
We are Mary Kay to the people in our communities. They have never met Mary Kay and won't meet
her. So we have a responsibility (there's a word not many people want to hear, nowadays) to her to
put our best foot (or face) forward.
2. If you are not used to wearing glamour makeup:
Learn! Go to the meetings! That's what they are for - training. I did not wear a stitch of make up
before I began this career. Everything I know about skin care and color cosmetics, I learned after I
became a MKY consultant.
If you are new, pick a different Look card from your showcase everyday and try it! Experiment.
While you are at the meetings, look around. See a particular consultant that you like her "look"? Go
and ask her to give you a facial sometime. She'll feel complimented that you asked!
Heard a NSD say one time that if people didn't know you were in cosmetics just by looking at you,
you didn't have enough on! Don't mean that you've got to look 'overdone' but people do need to be
able to tell that you have makeup on. There is a difference between looking glamourous and looking
cheap, if you know what I mean.
3. Everything cosmetic/personal care products wise that MKY has to offer, you need to be using. In
other words: All the cosmetics on your face need to be MKY. All your bath products should be Mary
Kay. Fragrance should be MKY.
Here's a scenario: You're out and about. You run into an old friend from work or high school or
something. She's very sharp! You'd love to give her a facial, etc. She says, "You smell so nice?
What fragrance is that?" And you tell her it's something by some other company. You just not only
lost a sale but probably a customer. We lose our credibility when a situation like that occurs.
So make sure that you are head-to-toe MKY.
4. Wear a skirt to all MKY functions, classes, facials, etc. This was Mary Kay, the lady's, request.
That we remain feminine in a masculine world. She asked us to always wear a skirt when doing
MKY. A suit is preferable. You don't have to spend a lot of money on clothes either. Get one nice
neutral (black is best) colored suit, that you can wear a lot of different colored blouses with if you
want. And that's your uniform until you become a Star Recruiter and get your Red Jacket.
Don't know why anybody should have a problem with this. Unless they have a rebellious spirit.
Listen. I decided a long time ago that Mary Kay was a genius. A mentor. A leader in every kind of
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way. She started a company almost 40 years ago with her entire life savings of $5000 and died last
November a multi-millionaire. Jesus said, "You'll know them by their fruit." (Luke 6:44) Why
wouldn't I heed her advice?
5. Dress for the position/income you want to have.
Example: You enter a corporate office building. The receptionist greets you. What is she wearing?
Probably a nice dress or a moderate suit.
You're then escorted to talk to one of the secretaries. What is she wearing? Probably a nicer suit
than the one the receptionist was wearing.
Then perhaps you talk with one of the executive secretaries or administrative assistants. What is she
wearing? (are you following me?)
Then you meet with the boss. The CEO or President. And she's a woman. What is she wearing?
Something very nice and I'm sure more expensive than the previous ladies.
So who do you think makes the most money? What position/income do you want to have? Mary Kay
always said, "Get up (meaning early in the a.m.), Dress up and you'll go UP!"
Ever watched the movie 'Working Girl' with Melanie Griffith and Harrison Ford. Perfect example of
what I'm talking about.
If you want to be a Director, start dressing the part now! I know you can't have the official Director's
suit until you finish qualifications but you know what I mean. Wear a suit. Fake it 'til you make it!
Read Esther 2 about all the things Esther had to go through before she became queen. Because she
went through all the rituals to look good and smell good verse 15 says she "obtained favour in the
sight of all them that looked upon her".
Read on in Esther 5 where she was about to go in to the King to begin making intercession for her
people, the Jews. Verse 1 says she "put on her royal apparel" before she went in to talk to the King.
There's a lot to be said for looking your best in any situation!
Even Ruth in Ruth 3:3 was instructed by her mentor, Naomi, to clean herself up and put fresh raiment
(clothes) on before going to see Boaz to hopefully obtain favor in his sight.
6. And lastly. SMILE!!! Even when you don't feel like smiling. SMILE anyway.
Another example: You walk into a place of business. 2 very sharply dressed people approach you to
ask, "Can I help you?" One is smiling. One is not. Who are you going to let help you? Nothing
attracts people like a smile.
We're supposed to be 'light' and 'salt' in this world. To change our environment. Make a difference
in other words. Well, nothing lights up a room like a smile.
Years ago when now Exec. Sr. Director Brenda Elliott was an adoptee consultant of mine, I gave a
weekly challenge out to pass out 3 business cards a day to prospective new customers. Brenda was
a school teacher at that time and she would get out of school at 3:00 p.m. or so and go to the Mall
and smile at all the women she saw in the stores. The ones that smiled back, she approached with
her card. She would laugh kind of nervously and say, "Excuse me. I'd like to offer you my business
card. My director has me in a weekly challenge to pass out 3 cards a day to the 3 sharpest women I
see. Would you mind filling out the bottom half of this card so I can show her that I did the
challenge?" Then while they were filling it out, she would ask, "Have you ever heard of MKY? Do
you use MKY? Have you ever had a MKY facial?..." If not she booked them. She won the challenge
of course. And she asked me at the next week's meeting could she continue to do that telling people
that I had her in a challenge. Like continuously. From now on. It worked so well, she didn't want to
stop!
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And practice a good handshake! This is so very important. Learn to extend your hand first! Whether
you are meeting a man or a woman. Nothing makes a good first impression like a firm handshake.
Get your husband or someone to let you practice shaking hands with them. Ask them to tell you if its
wimpy. Can't stand a wimpy handshake. You know, like somebody laid a dead fish in your hand.
Eeesh! Gives me the heebie, geebies!
Or somebody shakes your hand and barely touches your fingertips with their fingertips. Like they
think you've got cooties! (Hope ya'll know what cooties are.)
A good handshake consists of sliding your hand into the hand of the person you are meeting, all the
way back 'til the thumbs interlock. And then squeezing a little. Not too much. You don't have to
break their hand. Just a firm squeeze.
I'm going to forward a hand out, it's 2 pages that I got from a newsletter from Exec. Sr. Grace Hull. I
always give it out in New Consultant Orientation. I've had it for years. It's great because it covers
everything from personal appearance, to a clean car, to business cards. Look for it titled:
Image/100% Club.
Remember to put your best 'face' forward, today and SMILE!
Plus....I is for Inventory
Galatians 6:9, 10 "And let us not be weary in well doing; for in due season we shall reap, if we faint
not. As we have therefore opportunity, let us do good unto all men who are of the household of
faith."
Under this subject I cover in New Consultant Orientation:
1. Booking Your Perfect Start/Power Start
2. Getting Your First Recruit
3. Building A Team/Multiplying Yourself
1. Booking Your Perfect Start/Power Start:
A. There are several keys to success in booking. First and foremost is you have to be excited and sound
excited. If you have stairs in your house, go and run up and down them 3 or 4 times before you get on the
phone so you will sound breathless! When you are excited, don't you sound breathless? If you don't have
stairs, go outside and run around your house a couple of times. Ya'll think I'm kidding, but I'm not. And talk
fast! Don't you talk fast when you are excited?
B. You have to say, "I'm so excited!". Most of the general population is not excited just existing. "Slithering
through life," as Rena Tarbet would say. Just getting by. No goals. No plans. No hope. When you call and
say, "I'm so excited!" you really get their attention. Nothing is more contagious than enthusiasm and
excitement. Mary Kay always said, "Act enthusiastic and you will become enthusiastic!" Fake it til you make
it, in other words.
C. Most successful words for booking: "I'm in a contest and I need your help." If you can't say that last part,
"...I need your help." You have a problem with pride. Proverbs 16:18, "Pride goeth before destruction and
an haughty spirit before a fall." You cannot be a prideful person and be successful in this business. So
swallow your pride and learn to say those words. They were Mary Kay's own booking words. If I ever met
someone that was meek (not a bit prideful) it was Mary Kay. What was it Jesus said about meekness?
Matthew 5:5, "Blessed are the meek; for they shall inherit the earth."
D. Overbook. Learn the law of averages. It is a numbers game. About one third of what you book will
actually hold. Doctors overbook, dentists overbook. All professional people overbook because they
understand that it is numbers. People will postpone and sometimes even cancel. Don't take it personally.
Stuff just happens. If you want to hold 3 classes this week book 9.
E. Have a booking goal every week. That way you will be consistent in your sales and income. If your goal
is to be a Sapphire Star Consultant every week. 2 to 3 classes per week should give you a $300 week and
$300 weeks consistently add up to a Sapphire Star. FYI - Did you know that 3 Classes per week + $300 in
sales per week + 3 Interviews per week is the formula that will win you a Career Car in 4 to 6 months? Try it
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and see. Consistency is the key!
You need to schedule on your weekly plan sheet each week, one concentrated hour of phone time. No TV.
No kids. No interruptions. One hour each week will keep you on track and you should never have to
experience an empty datebook.
Another idea is to not let the sun go down each day without one new booking put down on your datebook.
Make it a habit to get one new booking each day.
So here's your script for booking your Perfect Start/Power Start:
Hello Linda! This is Cindy Fox! I'm so excited! (remember to sound breathless and talk fast) I've just started
my very own MKY business. My director has me in a contest and I need your help! I have to do 15 faces in
2 weeks (Perfect Start) or 30 Faces in 30 Days (Power Start) and I need to borrow your face! The facial will
take less than an hour and you are under no obligation to buy anything. What's better for you Tuesday or
Thursday? Day or Evening? 6 or 7?
Linda, just for helping me to win this contest I will give you $10 in free MKY product of your choice when you
hold on the original date we've set tonight.
Then before you hang up, as if it is an afterthought, say, "Oh by the way, Linda, I can do 2 or 3 faces as
easily as I can do one and when you share your facial with a couple of friends that $10 in free product will
double to $20! It really is more fun when you share a facial with friends, don't you agree?"
2. Getting your first recruit:
Remember the prospective customer list I talked about yesterday? I tell Consultants that they need to make
that list a Booking List. As you look over that list, put a star beside the names of people you think would
have a class for you. Go back over the list and put a star beside the names of the people that you think
would be good MKY Consultants. The names with 2 stars beside them are the people you call first when you
start booking your Perfect Start.
Book them for a class. Kitchen coach when you get to her house. Ask her to watch you tonight and see if
this might be something she would enjoy doing, if not then she can be your talent scout and refer someone
else to you.
After the class, ask her what did you think? Do you think this could be for you? Be quiet, let her answer.
Ask her to go with you to a unit meeting or set up a practice interview. Give her a recruiting packet with an
agreement, some Company literature, and a tape. I personally like the Choices tape and the Consider the
Possibilities video. Especially the video if she is married. I tell her to watch the video with her husband.
It's
only about a 15 minute video.
I tell her that if she makes a decision to begin MKY within the next 48 hours the bookings I got from her class
will be hers. Tell her also that you will call her the next day to see if she 'dreamed pink'.
Then follow up! When you call say:
Hi Linda! This is Cindy with MKY! I'm just calling to see, did you dream pink? (laugh) No seriously, Linda.
On a scale of 1 to 10 with 1 being No Way, No How, I'd rather dig ditches. And 10 being Yes, I want to do
this! And you can't say 5 because 5 is the Chicken Answer and we're not looking for chickens. We're
looking for ladies. Where would you be? (Be quiet. Let her answer.)
If she says anything above a 5 then say: Well it sounds like this is something you would consider for
yourself. I think you would be great in MKY because ______________ (fill in the blank, and be sincere with
why you think she'd be good). What more information, Linda, can I give you to get you to a 10?
Then they will either ask more questions or give you an objection to overcome. Answer the questions.
Overcome the objections.
Then say, "Is there any reason why we can't get your application filled out and get your showcase ordered so
that you can begin your training? Remember those classes I booked from your class are coming up soon!"
Here, also, it is a numbers game. One out of five interviews will get you a new recruit.
3. Why you want to build a Team:
Booking classes/facials and reorders is your here today money. But recruiting is your long term big money.
You are multiplying yourself when you recruit. It is like opening a branch store of yourself. You can't be
every where. And she knows people that you don't know. Also, (and I hate to break the news to you) there
are people that will buy from her that would not buy from you, for whatever reason.
Recruiting is your (God Forbid) sick leave pay or vacation pay.
When you are not able to hold classes or facials due to sickness or vacation or something like that, your
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recruits will be able to work. It became apparent to me just how important this fact was 6 years ago when I
was very ill for an extended period of time. There were weeks I couldn't leave my house. But my reorders
continued (my husband delivered most of them or the customer came by the house and I put it out on the
doorstep) and my recruiting checks still came in. My reoders would average $400 to $600 per month and my
recruiting checks were averaging $800 per month. That's pretty good sick leave pay, don't you think?
My recruiting checks average $1500 per month now. That's not my Directors check. Just my personals.
It is wisdom to multiply yourself. Begin building a Team, right away.
Thought for the Day:
Galations 6:9, 10 "And let us not be weary in well doing;
for in due season we shall reap, if we faint not. As we
have therefore opportunity, let us do good unto all men
who are of the household of faith."
This career is the greatest opportunity to do good that I know of. When you give a facial and you
make a lady look pretty on the outside, she'll feel pretty on the inside. She'll go home that day and be
a better wife or mom. Or she'll go back to work and be a better employee. It all relates to
'self-esteem'.
When you share the career opportunity with a lady, it is always for her betterment. Could be
financial, personal or spiritual for that matter. I am so thankful that someone shared this with me.
Aren't you? I shudder to think where I would be today if they hadn't.
Mary Kay said, "Nothing stands in your way but you."
And with those profound words of wisdom, I close.
Go forth! Be blessed!
O is for Opportunity
Thought for the day:
Proverbs 10:4 "He becometh poor that dealeth with a slack hand; but the hand of the diligent maketh
rich."
Proverbs 12:24 "The hand of the diligent shall bear rule; but the slothful shall be under tribute."
Proverbs 13:4 "The soul of the sluggard desireth, and hath nothing; but the soul of the diligent shall
be made fat."
Proverbs 21:5 "The thoughts of the diligent tend only to plenteousness; but of every one that is hasty
only to want."
Proverbs 22:29 "Seest thou a man diligent in his business? he shall stand before kings; he shall not
stand before mean men."
After I've talked about A, E, I, and O, I then finish up by telling them that, "It's all up to you in MKY. You
can
go as fast or as slow as you want. You are your own boss. You are in business for yourself but you are
never by yourself. You are never more than a phone call or an email from getting help or encouragement."
"Communication is a two way street. That's why the telephone has two pieces. One to speak into and one
to listen with. I can't read minds and if I never hear from you then how can I help you?"
"MKY Directors love their people unconditionally. We love them all the same. But our time is conditional.
We were taught by Mary Kay, the lady, to match our time with your efforts and interest."
"That's why it is so important that right here, right now you set your first MKY goal and that is to give this
business one good full year. And by that I mean, attending every meeting and function and getting your
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training in. It takes about a year just to figure out why you signed your agreement to begin with!"
One good full year also means being consistent in your efforts of booking, selling and recruiting. Not a
zoom/eeker. Zoom for a week or two. Then take a month off. That's not going to get you anywhere.
"Resolve today to not give up, give out or give in for at least one full good year. And I might as well go ahead
and tell you that as you progress up the ladder of success, with each new promotion, it will take about a year
to learn what to do. When I went from being a consultant to being a director, it took me a year to figure it
out. When I became a Sr. Director, then an Exec. Sr. and now an Elite Exec. Sr. It has taken me about a
year each time. It's a balancing act. So give yourself time and enjoy where you are on the way to where you
are going."
"Everyone begins their business the exact same way in MKY, with a $100 showcase. In the past 21 years
I've seen many people buy their dream homes, take luxurious vacations, put their kids through college or
private Christian school, put braces on their kids' teeth, win free cars, diamond rings, and I've also seen
some people use that same showcase as a lifetime supply of makeup (well, almost, several years worth).
What was the difference? The showcase is exactly the same for everyone. So the difference is in the
people."
The 5 most important words in the english language are "I have made a decision". Nothing happens until
you say that. So make a decision today to give yourself and your new MKY business one good full year.
Who knows? You might actually see your dreams come true. Mary Kay always said, "If you can conceive it
and believe it you can achieve it!"
You might be sitting there reading this and saying to yourself, "Well, I've been in MKY x-amount of years and
I'm not where I want to be." My question to you is have you given your business one good full year? Or
have you been sporadic in your attendance at meetings? Have you been consistent in your efforts of
booking, selling and recruiting? Consistency. Diligence is the key to success.
The Bible says that Daniel "purposed in his heart" (Daniel 1:8) and Abraham "was fully
persuaded" (Romans 4:21). This means they had made a decision and nothing or no one was going
to get them to change their minds!
I've many times said that I just wish I could get consultants to have the same kind of focus on their business
that they had when they decided on the man they wanted to marry. It was like you had blinders on.
Remember? People tried to tell you all his bad points but you wouldn't hear them and you didn't see them.
When you have that same kind of intensity of focus in your MKY business there's nothing you can't do!
NSD Jan Thetford told me she had a consultant in her area to win her car in 14 days! Now that's some
serious focus!!!
So purpose in your heart and be fully persuaded to be the absolute best you can be and be diligent!!!
U - It's All Up to YOU!
Thought for the day:
Proverbs 10:4 "He becometh poor that dealeth with a slack hand; but the hand of the diligent maketh
rich."
Proverbs 12:24 "The hand of the diligent shall bear rule; but the slothful shall be under tribute."
Proverbs 13:4 "The soul of the sluggard desireth, and hath nothing; but the soul of the diligent shall
be made fat."
Proverbs 21:5 "The thoughts of the diligent tend only to plenteousness; but of every one that is hasty
only to want."
Proverbs 22:29 "Seest thou a man diligent in his business? he shall stand before kings; he shall not
stand before mean men."
After I've talked about A, E, I, and O, I then finish up by telling them that, "It's all up to you in MKY. You
can
go as fast or as slow as you want. You are your own boss. You are in business for yourself but you are
never by yourself. You are never more than a phone call or an email from getting help or encouragement."
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"Communication is a two way street. That's why the telephone has two pieces. One to speak into and one
to listen with. I can't read minds and if I never hear from you then how can I help you?"
"MKY Directors love their people unconditionally. We love them all the same. But our time is conditional.
We were taught by Mary Kay, the lady, to match our time with your efforts and interest."
"That's why it is so important that right here, right now you set your first MKY goal and that is to give this
business one good full year. And by that I mean, attending every meeting and function and getting your
training in. It takes about a year just to figure out why you signed your agreement to begin with!"
One good full year also means being consistent in your efforts of booking, selling and recruiting. Not a
zoom/eeker. Zoom for a week or two. Then take a month off. That's not going to get you anywhere.
"Resolve today to not give up, give out or give in for at least one full good year. And I might as well go ahead
and tell you that as you progress up the ladder of success, with each new promotion, it will take about a year
to learn what to do. When I went from being a consultant to being a director, it took me a year to figure it
out. When I became a Sr. Director, then an Exec. Sr. and now an Elite Exec. Sr. It has taken me about a
year each time. It's a balancing act. So give yourself time and enjoy where you are on the way to where you
are going."
"Everyone begins their business the exact same way in MKY, with a $100 showcase. In the past 21 years
I've seen many people buy their dream homes, take luxurious vacations, put their kids through college or
private Christian school, put braces on their kids' teeth, win free cars, diamond rings, and I've also seen
some people use that same showcase as a lifetime supply of makeup (well, almost, several years worth).
What was the difference? The showcase is exactly the same for everyone. So the difference is in the
people."
The 5 most important words in the english language are "I have made a decision". Nothing happens until
you say that. So make a decision today to give yourself and your new MKY business one good full year.
Who knows? You might actually see your dreams come true. Mary Kay always said, "If you can conceive it
and believe it you can achieve it!"
You might be sitting there reading this and saying to yourself, "Well, I've been in MKY x-amount of years and
I'm not where I want to be." My question to you is have you given your business one good full year? Or
have you been sporadic in your attendance at meetings? Have you been consistent in your efforts of
booking, selling and recruiting? Consistency. Diligence is the key to success.
The Bible says that Daniel "purposed in his heart" (Daniel 1:8) and Abraham "was fully
persuaded" (Romans 4:21). This means they had made a decision and nothing or no one was going
to get them to change their minds!
I've many times said that I just wish I could get consultants to have the same kind of focus on their business
that they had when they decided on the man they wanted to marry. It was like you had blinders on.
Remember? People tried to tell you all his bad points but you wouldn't hear them and you didn't see them.
When you have that same kind of intensity of focus in your MKY business there's nothing you can't do!
NSD Jan Thetford told me she had a consultant in her area to win her car in 14 days! Now that's some
serious focus!!!
So purpose in your heart and be fully persuaded to be the absolute best you can be and be diligent!!!
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